6 Ways to Boost Your Social Media Presence
By Khadejah Stegall
Khadejah Stegall is a part of the TLC college ambassador program and a recent college graduate of North Carolina A&T State University.
Your social media presence can say a lot about the person you are. If you are lucky enough, you can land a job opportunity off your skills, but it's important to have a presentable presence to make someone dive deeper into the skills you offer. Think of your social media as an online interview. No, you don’t have to keep everything super professional, but it’s nice to have a hint of what kind of person you are. Here are some ways to boost your social media presence to make a good first impression.
Have a Poppin’ Headshot
Your headshot is usually the first thing people see when they go to your page. If you have a poor-quality headshot, someone can quickly lose interest in your page. If you happen to go through your pictures and realize you don’t have any good headshots, don’t worry. Make it a priority to have a friend take a good headshot of you on the phone with good lighting in the background. Outside headshots usually come out great and look professional. You don’t need a fancy camera for a good headshot.
Update Your Bio To Share What You Do
Are you a writer or do you love fitness? Tell people who you are in your bio and what you do. Not only can this provide you with a business opportunity but it’s great to make authentic connections with other people. If someone sees that you are an alum of their alma mater, they may follow you and interact with you more on social media. Relationships are important in this day in age and can easily lead to many opportunities.
Here is an example of my bio on Instagram and Twitter:
Clean Up Social Media By Deleting Irrelevant Posts
A lot of times we have posts that promote events that are old or funny memes of things that went viral. Don’t confuse irrelevant posts with things that represent your personality. If you are currently working on becoming more fit and have funny fitness memes, these are not irrelevant posts but posts that are relatable to your followers. If you have old memes of college posts and you are two years out of college, you can delete those posts because they serve no purpose to the season you are currently in.
Update Email Signature
Your email signature can bring a lot of traffic to your website. If you are a blogger, you can include your latest article in your email signature or a product you are selling. Make sure your signature is not too long. An original signature should have your name, number, email and a website that represents your brand. If you want to take it a step further, you can include your LinkedIn profile and social media with tiny icons.
Include Your Latest Work in Your Bio
To keep others updated on your latest project, include the link in your Instagram and Twitter bio. You can tell them what it is by explaining in your bio and inserting a finger emoji. If you don’t have any recent work, then using your LinkedIn professional page or personal website is great too!
Stay True To Who You Are
It’s easy to try to make everything seem perfect on social media. People don’t want perfection; they want authenticity. You don’t have to tell your whole life on social media, but remember to be human.
Khadejah Stegall is a mommy blogger that inspires others to achieve the impossible through the power of Jesus. She enjoys family time, eating plant-based meals when it's convenient and mentoring others on professional development. To be inspired by more post, follow her blog at khadejahstegall.com.