How Dominique Brielle, Founder of Werque by Dominique, Manages Her Blog While Working Full Time

Home Dominique Brille, Founder of Werque by Dominique, Manages Her Blog While Working Full Time

By Dominique Brielle 

I’ll start off by saying I’m tired and have been riding the struggle bus since the New Year began. I’m not sure that “work-life balance” exists as that implies there is a perfect balance between career and lifestyle, which isn’t always possible. Instead of aiming for a work-life balance, I decided to create a manageable balance between career (work) and lifestyle (blogging). By developing a manageable balance, I can set my own pace, eliminating the pressure that I would normally put on myself to crank out a blog post every week. For me, that isn’t realistic given that I have so many other responsibilities such as a full time job, PRSA-SF committees, co-chairing a committee for my sorority and of course, making time for my #SelfCare. Balancing blogging with a demanding job (shout out to all my social girls out there) is not easy at all but it’s definitely achievable. You just have to believe that things will get done when they are supposed to. 

So, how do I juggle it all? Here are a few of my tips. 

Be Accountable

Whenever I take on a new project or a blog post, I strive to be accountable for either its success or failure. Given that Werque By Dominique Brielle is in its infancy stage, it’s very important for me to show up for myself and my brand by putting forth the needed effort. Whether it’s writing a new post, collaborating with other bloggers, contributing for other blogs/sites or throwing events, the responsibility is mine to produce consistently great content and provide my audience with an experience.

Plan Ahead

I love to be organized. Am I organized every hour, minute or second of my life? No. One trick I learned from the corporate workplace is to anticipate the client’s or manager’s needs. I use this same hack when it comes to my blog. It’s crucial to listen to your internal voice to understand what the blog needs next, what direction it’s going and which details need to be added. Thinking ahead on different blog post topics will only help you in the long run.

Don’t Plan

Sometimes it’s best to just let the writing flow. Not every blog post or contributing article is going to come easy to you. Learn when to put a piece on the shelf and come back to rework it.

Network, Network, Network

Get out there and network with fellow bloggers and writers. I’ve made many friends simply from joining online blogger communities and networking over social media platforms. It’s always critical to establish relationships with like-minded people, especially if they blog. There are endless possibilities: guest partnerships, contributor writing and attending events. Cultivate that sisterhood!

Manage Your Time

If you are unable to solidify a schedule for blogging, start by carving out one to three hours a week, including weekends to get that content written. You can even write on your lunch break for 15-30 minutes if you’re about that life. Baby steps.


Sometimes you are going to have to sacrifice your weeknights or weekends to catch up on developing content, going to events and developing partnerships for your blog. I’m confident that you are able to give up one weekend every two weeks or several happy hours!

Don’t Force Content

Let me say that again for the people in the back of the room, DON’T FORCE IT. Quality over quantity, loves! I’d rather put out two quality pieces a month than four pieces without any substance or takeaways.

Don’t Give Up

Even though at times it may be difficult to juggle everything, remember why you started. Remember the intention and purpose you set over your blog/brand! No one said it was going to be easy but it’s always worth it. Try to maintain that fire and passion!

Find a Comfortable and Productive Place to Write

I often find myself writing in the office after hours, at my local coffee shop or my grandfather’s house, simply because my home feels too comfortable. I tried writing in my bed a few times but ended up napping or watching Real Housewives of Atlanta, which is obviously not being productive.

Just Do It

Nike reference intended. Although I get writer’s block or become exhausted, I haul ass to get my pieces completed. If you can carve out an hour or two of your time, I promise you’ll be able to roll out content. Remember, you have to take the first step before the other foot can follow.