Society Gal’s Founder Jennifer Jaden Shares Secrets To Success For Aspiring Entrepreneurs

Courtesy of Jennifer Jaden

Courtesy of Jennifer Jaden

By Crystal Tate

Society Gal’s founder Jennifer Jaden was a part of the blogging world for years, but she felt like there was a lack of community online. “When I got into this entrepreneurial world, everyone was always on the defense and I thought they’d be collaborating ad doing fun things together,” Jennifer said. Jennifer decided to take matters into her own hands. “I was like hey, let’s start the party!” And that’s the beginning of how Society Gal was formed.

Society Gal, which launched in January 2016, provides education and support to a community of female entrepreneurs. “I was on vacation in Santa Barbara for New Years and it just popped into my mind. I thought I need to create a community,” said Jennifer. Initially Jennifer came up with the name The Social Society, which she has now turned into Society Gal. “I opened an Instagram account and I just went for it,” Jennifer continued. “I really didn't really have this agenda that some people have when they start a business. Sometimes you don't have to have everything written out and completely planned. You could just have an idea. I'm more of an actionable person than actually planning things out. If I want to do something, I just do it. I don't think about the how, I just do it.”

Jennifer’s idea only attracted her friends initially. However, Society Gal’s following eventually grew to a few hundred people and has now expanded to over 40,000 members. So who exactly is a “society gal”? “A society gal would be defined as someone who is ready to do whatever it takes and she's ready to live her best life and do what she loves to do and what she's passionate about,” explained Jennifer. “She’s a go-getter and doesn't take no for an answer. And if there's a will, there's a way. She has a compassionate heart and compassionate soul and understands the importance of a community and how it’s better when there's more people involved.”

Jennifer started Society Gal to bring together people to support each other and cheer one another on. So what advice would she give to young females who are preparing to graduate from college or just starting out in their career? “Don't let other people determine your success or your worth,” says Jennifer. “If you're reading this right now, you need to make a pledge to be the person in charge of your own worth and to make a decision that you're not going to let people determine how much you make or determine what you can and can not do. You set the standard for yourself and you need to know how much leverage there is in that. And if it's beyond that, just know it's OK to say no.”

Want to start your own business or make a major career move but having trouble taking that first step? Read below for Jennifer’s tips.

1. Don’t overthink it—“I feel like a lot of people waste a lot of time with the plan because the more you plan, the more time you're using. When you make a plan, it's never going to go accordingly one hundred percent anyway so you should leave room for the organic growth,” Jennifer encourages.

2. Leave room for the magic to happen—“If you are a person who plans, open up a little bit to leave room for things to change,” Jennifer suggests. If things don’t go accordingly, don’t give up.

3. Just do it— “You just have to get started. You're going to change your website, your business name and your title so it's important to build the foundation,” says Jennifer. “Just go in with an intention and open heart and be in place of great risk and you're going to win.”

Jennifer also recommends surrounding yourself with people who get it and people who are on the same personal growth journey as you. “You really are the sum of the five people you surround yourself with so choose wisely and really find people who are going to support your dreams and your goals,” Jennifer suggests. “Chances are if someone isn't supporting your dreams or goals, it's not that you can't accomplish it. They just don’t understand so find someone else to tell and share your entrepreneurial secrets with. It's really like finding a tribe, whether it's Society Gal or someplace else.”

Jennifer also shared the top lesson she’s learned that she would share with every aspiring entrepreneur: stay in your own lane. “We get so caught in comparing ourselves to others, and looking at other people's success and looking at what they're doing,” says Jennifer. “We should just stay in our greatness. We all compare. Sometimes we're jealous, sometimes we're envious and it's OK but you have to shift that energy to going ‘OK she's doing so good. I need to up my game!’”

Follow The Society Gal on Twitter at @ socialsocietyla or Instagram at @thesocialsociety.


Crystal Tate is the editorial manager of The Life Currency, and a freelance editor, writer and stylist based in New York City. When she isn't sitting behind her laptop, she enjoys spending time with family and friends, traveling and inspiring young women to shatter glass ceilings. Follow her on Twitter at @CrystalDenise and see more of her work at Crystal-Tate.com.