How To Successfully Grow Your LinkedIn Network
By Khadejah Stegall
Khadejah is a part of the TLC College Ambassador Program and attends North Carolina A&T University.
LinkedIn is an exceptional networking tool that boosts over 430 million people. Many people don’t take advantage of the social platform created to boost your network. I’ve been granted multiple opportunities from LinkedIn and you can too.
Before you network, you need to be sure to have a strong LinkedIn presence. People are more likely to network with people with a profile picture and a little background about them on their profile. Pay attention to the strength scale on LinkedIn that lets you know how strong your profile is. The site is set up to help you win!
To increase your visibility on the social media platform, here are some ways to network effectively on LinkedIn:
1. Personalize your messages when you connect with people on LinkedIn
If you are connecting with someone you are interested in, don’t just say “Hi, I’d like to add you to my professional network.” Let’s say you met someone at an event or you really look up to someone in your field. Tell them that when you connect but keep it short and simple. Here’s an example:
Are you relocating? Want to join organizations to network? LinkedIn lets you browse different groups and organizations to be a part of. For example, if you are relocating from LA to Atlanta, just type in your industry in Atlanta and you will receive options pertaining to groups specific to your industry in Atlanta. There are many groups out there that post opportunities and host networking events. Take advantage of what is right in front of you!
3. Ask for informational interviews
If you see someone on your LinkedIn that you have been following for a while and you are curious about their career path, message them to learn more about them. Be sure to be very formal with connecting. Here is an example on how to draft an information interview message suggested by The Muse, which is career finder and guidance site:
Dear [first name],
My name is [your name], and I’m a [job title] who works in [your location]. I’m reaching out because [reason why you want to speak with this person]. I’d love to learn more about [two or three things you’d like to learn from the person].
I’m sure you’re busy, so even 20 minutes would be appreciated.
Thanks so much,
Be sure to follow up with them!
4. Post Content to LinkedIn’s publishing platform
Getting published on LinkedIn is a great way to grow your network and receive views on your page. People are always reading articles on LinkedIn and it gives you an opportunity to showcase your writing skills. I’ve had people message me about articles I’ve written in the past. It’s a great way to get noticed and grow your network!
5. Add Keywords to your Profile
Are you a writer? Content Creator? Add these buzz words to your profile so people can find you. If you aren’t marketing yourself, you are making it hard for you to be found.
6. Add LinkedIn to your resume and email signature
Your LinkedIn URL is a great way to brand yourself. Be sure to personalize it. If you put this in your email signature, it will make it a lot easier for people to connect with you.
7. Post updates and share content
One reason I love LinkedIn is because it will tell you why people are looking at your profile and what caused incoming traffic. Posting updates and sharing photos cause people to stumble across your page. You can have someone view your page just because you liked a picture or shared a photo that someone else has a common interest in. Pay attention to the feedback this social platform is telling you.
8. Know your why
Why are you connecting with someone? What is your ultimate career goal? Be sure that your LinkedIn page is concise and can tell a story. When your goal is clear, people are more willing to help you get where you want to be.
These are the eight ways to grow your network on LinkedIn all in the comfort of your home. Take advantage of the tools you have. Many people did not have LinkedIn back in the day so use your resources to help you land your next gig or job! Happy networking!
Khadejah Stegall is a college mommy blogger that inspires others to achieve the impossible through the power of Jesus. She enjoys family time, eating vegan meals when it's convenient and mentoring others on professional development. To be inspired by more post, follow her blog at khadejahstegall.com.